SAMM ROSEE (aka Samantha Finlayson) started her DJ career in July 2014 after venturing out with fellow DJ friends and catching her interest. Originally from Shepparton now based in Melbourne, Samm hit the club scene at 22 years of age. Her passion for music (Electro/Melbourne Bounce in particular) and engaging art of DJing influenced her decision to become a DJ.
Just before kicking off her career SAMM ROSEE approached BCR8IVE MEDIA to create a brand that gave her DJ name character and could stand out from the multitude of other DJ logos that were saturating the market.